Joy Organics
Let’s work together (opens an email draft)Joy Organics is a household name in wellness - developing premium CBD products through innovation and excellence.
Project Overview
On a mission to be the most trusted CBD brand
Joy Organics was created with a clear initiative: to develop premium CBD products. This dedication to product quality and customer care stems from Co-Founder Joy Smith’s own personal journey with CBD. As a mother, grandmother and humanitarian, she has always wanted to bring comfort and compassion to as many people as she could reach. Her serendipitous discovery of CBD fell perfectly in line with this passion.
(The Details)
- Project Type
- Branding
- Category
- Nutrition
- What we did
- Brand StrategyBrand IdentityBrand MessagingDigital ExperienceE-commercePackaging DesignPhotographyMarketing
(At a glance)
Joy Organics at a glance
- The situation
- A CBD company founded on Co-Founder Joy Smith’s personal journey set out to be the most trusted CBD brand.
- What Wise+Hype did
- Brand strategy, identity and messaging, plus packaging, photography and marketing.
- What we delivered
- Brand strategy and messaging
- Visual identity
- Packaging design
- Photography
- E-commerce website
- Marketing
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BRAND STRATEGY
Inspiring hope and restoring health for everyone
To build the most trusted CBD brand in the world, we started like we always do on branding projects — from the ground up. By asking the right questions - we quickly learned about their passion for helping people coupled with their humanitarian efforts around the world. Getting clear on their vision while setting a foundation for values and purpose, we built a brand experience that included website, packaging, marketing strategy and socials.
Digital Experience
Creating a joyful, and highly converting shopping experience
We designed and developed an e-commerce experience that beautifully showcased products and speaks directly to the audience. Weaving the brand story throughout the website, we we able to build trust and create loyal customers. Now, as one of the largest and well know CBD companies on the planet Wise+Hype continue to play a supporting roll in their success.
Brand Activation
Bringing it all together to build trust
From social strategy to pop up shops we made sure the brand reached and highly impacted the right audience. Once the customer based had been established we helped craft campaigns that continued to earn trust. Telling stories about their humanitarian efforts and client videos that tugged the heart strings - an emotion connection continues to bond people to the Joy Organics brand.
Client Testimonial
View all projectsI have never been more impressed with the work anyone has done for us than Wise+Hype. They're not only first-class branding professionals, but they are quality people who are happy and fun to be around.
Todd SmithCo-founder, Joy Organics
