Truline makes personal protective gear designed to fit the projects of today's Do-it-yourselfer.
Project Overview
On a mission to champion the modern DIYer
- The situation
- Safety has been Truline’s obsession for over 75 years. With a mission to improve the ways people are kept protected, it wanted to bring decades of industrial safety expertise to the consumer DIY market.
- What Wise+Hype did
- Brand strategy, identity and messaging for the modern DIYer.
- Project Type
- Rebrand
- Category
- IndustrialSafety
- Services
- Brand Strategy
- Brand Identity
- Brand Messaging
- Digital Experience
- E-commerce
- Brand Activation
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Branding
Harnessing a 75 year obsession with safety
With this obsession with safety - we helped build a brand that today's modern DIYer can identify with and call their own. Distilled from our Brand Workshop, we crafted a personality that shows care for their audience and the lives they live. Forging simplistic, youthful and bright visuals with messaging that exudes the confidence to safely and successfully tackle any type of project.
Digital Experience
A delightfully simple shopping experience
Knowing that the DIY market was ripe for disruption, we design and developed an e-commerce experience that makes it easy for their audience to choose the right gear for their project. Optimized for usability, conversion and brand loyalty Truline has captured the hearts and minds of the crafty, at-home innovators.
Brand Activation
Giving their profits to a purpose
Truline’s commitment to safety doesn’t end with their customers. That's why we helped create a user-friendly give-back initiative for their customers to donate a percentage of every sale to a charity they choose. When Truline customers shop online, they're personally helping rebuild vulnerable communities– and that’s something they can feel good about.
Client Testimonial
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