Harper Point
Let’s work together (opens an email draft)Harper Point is a photography studio that creates vibrant, eye-catching photos for brands. You name it, they've shot it.
Project Overview
Capturing photos that make you feel something
- The situation
- A studio producing vibrant, creative, eye-catching brand photography for nearly 20 years, Harper Point wanted its own brand to capture its true identity and connect with its audience.
- What Wise+Hype did
- Brand strategy and messaging, refined brand visuals, and a website designed and developed to show its quirkiness and quality of work, positioning it at the top of the brand photography food chain.
- Project Type
- Rebrand
- Category
- Photography
- Services
- Brand Strategy
- Brand Identity
- Brand Messaging
- Digital Experience
- Brand Activation
Working on something similar?
BRAND STRATEGY
Immortalizing moments of magic
Skilled photographers with a little quirk, that's Harper Point. We got to work helping Harper Point understand their superpower, the thing that makes them outshine their competition. By harnessing their quirk and getting clarity around the purpose - of immortalizing moments of magic with a humble approach — we established a clear north star that we hitched their brand experience to.
Digital Experience
Showcasing talent and the quirkiness
Designing a vibrant website that communicates clearly who Harper Point is, what they do and why they do it was top of mind. But most important, was the ability to showcase their incredible work in a way that they could easily update themselves. The website is a place where companies can go to feel inspired, with a coolness factor of 11 that everyone wants a piece of.
Brand Activation
It's time to make the world feel something
Killer identity and website, check. Now, let's tell the world! From sales sheets, to social strategy - the brand experience is unique, consistent and unforgettable. We strategized and created email campaigns that targeted their ideal audience and converting to customers. We built a marketing system that tied the personality, and visuals together in a smart, scalable machine.
Client Testimonial
View all projectsWe just LOVE working with Wise+Hype. They’re fun, creative, they listen to our needs and really take the time to understand our audience.
Kira FriedmanFounder, Harper Point
