Skip to content
Wise+Hype
Let’s talk

Always human made. Founder operated.

Cause

Let’s work together (opens an email draft)
View all projects

Cause promotes individual, communal, and global wellbeing through expertly crafted CBD and strategic giveback initiatives.

Man in a suit meditating cross-legged on an office chair

PROJECT OVERVIEW

On a mission to use CBD as a force of good

The situation
Before it had a name, Cause had a mission: to leave the planet in a better condition than they found it. Rather than chase a quick buck, the team set out to build a lasting community that changes lives through the benefits and profits of its CBD formulas.
What Wise+Hype did
Named the company, then created its brand strategy, visuals, packaging and messaging.
Project Type
Branding
Category
Wellness
Services
  • Company Naming
  • Brand Workshop
  • Brand Strategy
  • Brand Visuals
  • Packaging Design
  • Verbal Identity
  • Brand Messaging
  • Digital Experience
  • E-Commerce Website

Working on something similar?

Talk through your project

Cause poster in a bus shelter showing a smiling man holding a product
Cause asterisk symbol in four colourways
Cause lifestyle image of a hand on a leg, framed on coral with a pale blue asterisk
Person holding a Cause tote bag printed with the wordmark

BRAND STRATEGY

A cause that inspires the collective wellness for all

By understanding the deep commitment to human wellness, our society and the planet, we established the company name, the brand purpose, mission and strategy to carry out the bold vision. By partnering with organizations and charities that aligned with Cause, we gave customers the ability to choose their charities and how they allocate the 5% of their purchase.

Two framed Cause posters on a concrete wall
Cause “Give back. Calm better.” softgels packaging on coral
Cause “Give back. Sleep better.” gummies jar on pale blue
Cause “Relax better” and “Chill better” product boxesCause “Give back. Feel better.” stickers

Visual Identity

Doing good needs to look amazing

Once the name Cause was established, we crafted the visuals to be hip and slick, but with a witty tone and serious message. By making selflessness cool and giving back simple, fun and empowering Cause aimed at resonating with younger, more conscious individuals that want to make a impact in the world.

Laptop on a plinth showing the Cause “Give back. Relax better.” websiteCause website product page framed on pale blue

Digital Experience

Shopping that makes you feel good

Using the bright, vibrant brand colors and smart messaging we crafted an e-commerce experience that not only showcased the beautiful packing, but told the brand story in a compelling way. We made it clear to visitors the mission and goal of the brand as well as a delightful and rewarding give-back experience.

Person browsing the Cause online shop on a laptopCause CBD oil product page framed on coral

Client Testimonial

View all projects

We had a big vision and Wise+Hype transformed it into a beautiful reality that not only we're proud of, but our customers absolutely love.

Kelsey VendettiFounder, Cause
Person holding a Cause sticker sheet against a white jacket
Teal Cause skateboard deck with orange wheels
Cause lifestyle image of hands on pink, framed on coral with an asterisk
Cause “Give back. Sleep better.” roadside billboardWall of Cause portrait posters with a skateboarder passing
Grower inspecting cannabis plants in a greenhouse
Take a look at the next project

Venturi

View project ↗

Keep scrolling for the next project.

Explore the next project.

Continue to footer ↓