Family owned since 1945, Arbill is the leader in workplace safety protective products, services and technology.

Project Overview

Protecting the toughest workers on the harshest jobsites

Since 1945 Arbill has been protecting the toughest industrial workers in the harshest environments. With that rich history, Wise+hype helped Arbill harness their passion for protecting people to invigorate the brand. With an updated brand look and and a clearer brand voice and messaging strategy - Arbill is ready for its next 75 years of success.

(The Details)
Project Type
What we did

Brand Strategy
Brand Refresh
Brand Identity
Verbal Identity
Brand Messaging


Keeping people safe so they can enjoy life to the fullest

Through our Brand Workshop, we got to the core components of who Arbill is and the values that drive the company. The promise of protection and keeping people safe was the key pillar on which Arbill was built upon back in 1945. We reignited that pledge but with a deeper purpose - to give people the peace of mind to get back to their daily lives. Arbill's compassion for life and living it to the fullest is their motivation for keeping it safe.

Visual Identity

A modernized look that reinforces mission and honors history

By leveraging Arbill's powerful mission, we designed the brand visuals to align with their purpose and passion. We refreshed the logo, enhanced colors and introduced new elements packed with meaning that ties the company history to its vision for the future. From business cards to the brand guide - our identity system helps Arbill keep a consistent, professional look both internally and with their external partners.

Verbal Identity

Crafting a brand voice and tone that speaks volumes

With the refreshed brand comes a new way of communicating. We took a close look at their audience to construct a personality, tone and messaging strategy that taps right to the heart of the decision makers. We crafted a a captivating brand story that brought together the past, present and future for use on the website, marketing and socials.

Client Testimonial

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