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Always human made. Founder operated.

Dialectic is at the forefront of the consumer electronics industry connecting people to the brands they love.

Hands holding a phone on a city street at night

Project Overview

On a mission to make global brands more accessible

As a rapidly growing distributor, Dialectic partners with well-established, high-demand brands at the top of their game. We helped Dialectic clearly define their vision, better align with their audiences needs and outshine their competition. With a sleek, contemporary brand refresh - Dialectic lives up their promise of connecting the world.

(The Details)

Project Type
Rebrand
Category
Distribution
What we did
Brand WorkshopBrand StrategyBrand IdentityVerbal IdentityDigital ExperienceEvent Design

(At a glance)

Dialectic at a glance

The situation
A fast-growing distributor of high-demand consumer electronics brands needed a clearer vision and closer alignment with its audiences’ needs.
What Wise+Hype did
Helped Dialectic define its vision and align with its audiences, then refreshed the brand.
What we delivered
  • Brand strategy
  • Visual and verbal identity
  • Website
  • Event design and street activation

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Branding

Finding clarity to connect the world forward

With the work of our Brand Workshop, we uncovered the valuable building blocks to create the future vision for the company. Simply put, Dialectic moves fast to connect people to the brands they love. Making the world more accessible - no matter how big or fast it moves. Dialectic adapts to bring more value, forward.

Dialectic “Removing geographical and logistical barriers” graphic over a city at night
Orange Dialectic sign in a warehouse
Dialectic “Connecting the world forward” banner on a building

Digital Experience

Delivering an unforgettable online experience

Crafting a cutting-edge digital experience that clearly communicates Dialectic's services while delivering on their brand promise was our goal from the start. Building upon the newly established visuals and messaging to create a website that fit the part of being the premier global distributor.

Two Dialectic mobile pages, “A powerful partner” for retail and manufacturers
Two Dialectic mobile case-study pages: The Challenge and The Market Advantage
Laptop showing the Dialectic website

Brand Activation

Taking the refreshed brand to the streets

A well branded customer journey is one thing - socials, email, presentations, but we took it a step further by designing a mobile pop-up space for easy travel and set up at events. A striking panoramic experience of brand visuals and messaging to engage even the most distracted attendees.

Dialectic billboard on a city street
Dialectic colour palette: orange and navy
Shipping box sealed with orange Dialectic tape
Spreads from the Dialectic brand guideDialectic logo on the side of a corrugated metal building

Client Testimonial

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Dialectic now lives up to the promise of connecting the world to the most beloved brands. Wise+Hype translated our vision perfectly. Thank you so much for helping us create such a strong brand that we’re so proud of.

Zach ZelterFounder, Dialectic
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