Leasing innovations provides financial solutions for equipment leasing designed to drive business growth.
Since 1987, Leasing Innovations has been powering business growth with their creative and innovative financial solutions. It was time to update the brand and provide their audience with a better online experience. Wise+Hype went to work with our inside-out approach building a more modern brand and website catered specifically to their audience segments.
Leasing Innovations is in the business of building trust. They strive to be that long term partner that funds futures. Once we uncovered the motivation behind what they do, we aligned it with their vision to and values for the foundation moving forward. The brand visuals and messaging were born from the foundation built from the Brand Workshop discovery.
We researched the audiences to give users the optimal online experience. From financial discovery to success stories to the application - the website quickly became a stellar performing sales tool, converting 30% of its visitors.
Wise+Hype assembled a marketing strategy that drove the right audience to the new website with the goal of acquiring new users. We targeted socials, and focussed efforts on emails campaigns that not only increased traffic but scored new lucrative relationships.