Leasing Innovations
Let’s work together (opens an email draft)Leasing innovations provides financial solutions for equipment leasing designed to drive business growth.
Project Overview
Helping organizations supercharge their financial growth
Since 1987, Leasing Innovations has been powering business growth with their creative and innovative financial solutions. It was time to update the brand and provide their audience with a better online experience. Wise+Hype went to work with our inside-out approach building a more modern brand and website catered specifically to their audience segments.
(The Details)
- Project Type
- Rebrand
- Category
- Financial
- What we did
- Brand WorkshopBrand StrategyBrand IdentityVerbal IdentityDigital ExperienceBrand ActivationMarketing Strategy
Leasing Innovations at a glance
- The situation
- An equipment-leasing company founded in 1987 needed an updated brand and a better online experience for its audience.
- What Wise+Hype did
- An inside-out approach: workshop and strategy first, then a more modern brand and a website built around its audience segments.
- What we delivered
- Brand strategy
- Visual and verbal identity
- Website for each audience segment
- Brand activation and marketing strategy
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Branding
Building trust. Powering dreams.
Leasing Innovations is in the business of building trust. They strive to be that long term partner that funds futures. Once we uncovered the motivation behind what they do, we aligned it with their vision to and values for the foundation moving forward. The brand visuals and messaging were born from the foundation built from the Brand Workshop discovery.
Digital Experience
A modern experience that drives conversions
We researched the audiences to give users the optimal online experience. From financial discovery to success stories to the application - the website quickly became a stellar performing sales tool, converting 30% of its visitors.
Brand Activation
On a mission to help organizations supercharge their financial growth
Wise+Hype assembled a marketing strategy that drove the right audience to the new website with the goal of acquiring new users. We targeted socials, and focussed efforts on emails campaigns that not only increased traffic but scored new lucrative relationships.
Client Testimonial
View all projectsAs soon as the Brand Workshop session was done, we knew we'd made the right choice. Wise+Hype asked really in-depth questions that got to the foundation of who we are and why.
Heather FritzCEO, Leasing Innovations
