As the leader in worldwide elopement photography, and a passion for travel, Adventure Instead need a brand experience to reflect that. By evolving and enhancing the visuals; including logo marks, color palette and fonts system, the Adventure Instead brand began to align with their mission and quality of work. From there we designed a website that communicated efficiently and in a delightful storytelling fashion for optimal conversion and usability.
(The Details)
Project Type
Rebrand
Category
Coaching, Photography
What we did
Brand Strategy
Brand Identity
Brand Messaging
Digital Experience
BRAND STRATEGY
Love has no boundaries. Follow your heart.
For the adventurous one, those that do things a little different, couples that see no color, race or gender - Adventure instead is there to help follow your hearts. Breaking the barriers of traditional weddings - we helped Adventure Instead tap into what makes their audience feel comfortable, safe and unique to focus on what matters. Clearly communicating through an approachable conversational style - they're able to not only resonate with couples but other photographers as well. In addition to elopement photography, we helped create a successful coaching brand and platform for aspiring photographers.
Digital Experience
A highly converting, storytelling experience
As the leader in worldwide elopement photography, and a passion for travel, Adventure Instead needed their brand and website to reflect that. By evolving and enhancing the visuals; including logo marks, color palette and fonts system, the Adventure Instead brand began to align with their mission and quality of work. From there we designed a website that communicated efficiently and in a delightful storytelling fashion for optimal conversion and usability.
BRAND IDENTITY
Helping other photographers follow their heart
On a mission to help adventurous camera savvy individuals become the sought-after elopement photographer they’ve always dreamed of. Adventure Instead Academy is the go-to-source for premier workshops and courses from the worlds most renowned elopement photographers. The brand needed to reflect their talent and ambition. So we went to work building a fun, friendly adventurous, educational and unintimidating brand.