Why Brand Matters

How do you actively shape a brand – what is this nuanced art all about? We explore, how with creativity, skill, and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. When you think of music streaming you’re likely to think of one […]

Design Should Always Be Human-Centered

It sounds like one of the most obvious statements to make when it comes to the role of design — it must fit the purpose. It should engage, inspire, and educate. It should drive change, prompt new ways of thinking, and make life simpler. In short, it should fulfill the brief, no matter how that […]