Brand Differentiation: Stand Out or Fall Behind
You’ve landed here because you want your brand to matter. If your brand’s going to break through, you’re in the right place. On The HYPE, Wise+Hype pulls back the curtain on branding—from naming systems and UI, to color palettes, campaign strategy, storytelling, and big-picture frameworks. We lean on our own experience, along with insights from […]
Why Brand Matters
How do you actively shape a brand – what is this nuanced art all about? We explore, how with creativity, skill, and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. When you think of music streaming you’re likely to think of one […]
Design Should Always Be Human-Centered
It sounds like one of the most obvious statements to make when it comes to the role of design — it must fit the purpose. It should engage, inspire, and educate. It should drive change, prompt new ways of thinking, and make life simpler. In short, it should fulfill the brief, no matter how that […]
