Venturi

Venturi Leasing gives you the power and control to grow your cannabis business on your own terms.

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Project Overview

Cultivating growth for cannabis businesses

Venturi Leasing teamed up with Wise+Hype to create a bold, approachable brand that redefines financing for the cannabis industry. Specializing in fast, reliable, and competitive lease financing, Venturi’s new identity combines trustworthiness with a relatable edge, positioning them as the go-to financial partner for cannabis entrepreneurs. This refreshed brand sets Venturi apart, empowering them to attract clients and support growth in a dynamic market.

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Project Type

Branding

Breaking free from of traditional banking

Wise+Hype developed a dynamic brand identity for Venturi Leasing, one that strikes the perfect balance between credibility and approachability for cannabis entrepreneurs. Our design approach brought a modern, relatable look that stands out from traditional financial branding, while the messaging we crafted is sharp and empowering, speaking directly to the ambitious, forward-thinking spirit of Venturi’s audience. This thoughtful combination of powerful visuals and clever, inspiring language positions Venturi as the trusted, go-to financing partner in the cannabis industry.

Brand Activation

Drive success. Preserve ownership

Wise+Hype launched Venturi Leasing’s refreshed brand with a strategic campaign designed to reach and engage cannabis entrepreneurs ready to take control of their growth. Through powerful messaging—“Own Your Growth”—we broadcast Venturi’s unique value: empowering businesses with the capital flexibility they need to expand on their terms. The campaign highlighted Venturi’s commitment to preserving clients’ capital and ownership, reinforcing their role as a trusted partner in driving sustainable success. With targeted outreach, Venturi’s new brand quickly resonated, establishing a strong connection with entrepreneurs looking for reliable, tailored financing solutions in the cannabis industry.

Digital Experience

Client Testimonial

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"As soon as the Brand Workshop session was done, we knew we'd made the right choice. Wise+Hype asked really in-depth questions that got to the foundation of who we are and why."