Rodelle sources premium ingredients - carefully cultivated and chosen to enhance the flavors in your culinary creations.
Project Overview
On a mission to enhance culinary creations
- The situation
- Founded in 1936 and now part of ADM, Rodelle sources only ingredients meticulously cultivated and chosen for their quality, and wanted to connect its rich tradition and future vision with current customers and a new, younger generation of cooks.
- What Wise+Hype did
- Brand strategy, identity and messaging, packaging design and a new website.
- Project Type
- Rebrand
- Category
- Food
- Services
- Brand Strategy
- Brand Identity
- Brand Messaging
- Packaging Design
- Digital Experience
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BRAND STRATEGY
From premium ingredients to unforgettable occasions
Memories are made in the kitchen, but the unforgettable experiences happen at the dining table. We helped Rodelle realize their purpose of helping people turn their meals into memories and harness the dedication of bringing remarkable culinary creations within reach. Wise+Hype brought a modern touch to the Rodelle logo and brand visuals with hand crafted refresh of the original chateau symbol from when the company founded in France back in 1936.
Packaging Design
Smart and modern meets rich and sophisticated
When Wise+Hype reimagined the packaging, we included characteristics of the old designs, but with a fresh hand crafted, contemporary feel. It important for the new designs to recognizable to the current customer base while attracting new younger aspiring cooks, giving a sense of high quality but not over priced. The Rodelle product line consists of hundreds of products and flavor variations, so developing a scalable system was key to maintaining brand consistency online and on store shelves.
Digital Experience
An elevated experience for exceptional ingredients
Rodelle puts remarkable culinary creations within reach for everyone who finds joy in cooking - from professionals to the novice. So Wise+Hype designed a website utilizing the updated brand visuals to showcase their deep line of products in a simple to navigate interface. Integrating storytelling, by featuring the individual farmers and weaving in the rich company history.
Client Testimonial
View all projectsWe’ve trusted Wise+Hype for over a decade. They balance everything with creativity, professionalism and care for our brand representation.
Jenna BakerMarketing Director, Rodelle
