Original Realty Group

Original believes buying or selling a home is more than a transaction—it’s a meaningful journey.

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Project Overview

Helping to ease the overwhelming

Wise+Hype developed a brand refresh for Original Realty Group that reflects their distinct, human-first approach in a saturated real estate market. Their former brand lacked the warmth, trust, and clarity that define their client experience. We created a modern, grounded identity that captures what makes them different: care, connection, and calm in what can be a chaotic process. The result is a brand that feels personal and professional—positioning Original as the go-to partner for people who want more than just a transaction.

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Project Type

Branding

A human-centered brand built on trust and clarity

Wise+Hype crafted a brand strategy that reflects Original’s core belief: real estate should feel personal, not transactional. We translated their values—empathy, ease, and integrity—into a clear visual and verbal identity that feels grounded, warm, and real. This new brand presence elevates Original in a crowded market, helping them attract clients who value thoughtful service and a more meaningful home-buying journey.

Digital Experience

A rich, interactive website that brings the brand to life

Wise+Hype designed a digital experience that’s as warm and engaging as the people behind Original. Rich with interactive moments and subtle motion, the site reflects the brand’s calm confidence and personal approach. Every element—from intuitive navigation to thoughtful micro-interactions—was crafted to make users feel guided, grounded, and at home. The result is a website that doesn’t just inform—it connects.

Brand Activation

Unveiling a brand that feels like home

Wise+Hype brought the new Original brand to market with intention and heart—launching a visual identity and website that instantly resonated with their audience. The brand rollout was met with enthusiasm from clients and community alike, sparking increased engagement and elevating Original’s reputation as a calm, trusted guide in the real estate space. The activation not only introduced a more aligned and authentic presence—it positioned Original to grow with confidence, connection, and clarity.