Intesa Sanpaolo
GOLD transforms the private banking experience - bringing personalized service, curated content, and elite access into one elegant app.
Beyond Banking
GOLD is a private banking experience reimagined for the modern, mobile-first client. Designed for High Net Worth Individuals, the app brings together financial insight, educational content, luxury concierge access, and community connection—all within a seamless, personalized platform. It’s not just a tool—it’s a statement: exclusive, intelligent, and intuitive.
Brand Strategy
User Experience Design
Digital Experience
App Development
Content Creation
From Brief to Brilliance
We partnered with Intesa Sanpaolo Private Banking to envision and build GOLD from the ground up. That meant defining a brand strategy that spoke to the unique needs of HNW clients, designing an interface that felt effortless and elevated, and developing a mobile experience where every interaction deepened the client relationship. From UX to editorial voice, from digital architecture to content design, we delivered a seamless blend of precision, personalization, and polish.
Designing for the 1%
We started by reframing what private banking could feel like—prioritizing personalization, relevance, and emotional connection. Through research, user journey mapping, and brand workshops, we crafted an experience that blends financial intelligence with lifestyle value. From real-time market updates to exclusive event invitations, every feature was designed to build trust, spark curiosity, and feel distinctly premium.
Exclusivity, Activated
GOLD launched as a beta with exceptional response from HNWI clients—praised for its clarity, elegance, and surprising depth. It deepened client relationships, modernized the bank’s brand perception, and positioned Intesa Sanpaolo as a true innovator in luxury digital banking. More than a mobile app, GOLD is now a key touchpoint in delivering service that’s as exclusive as the clients it serves.
Ready to build a brand your customers believe in?
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