Boys and Girls Club of Greater San Diego

BGCGSD inspires youth to dream big, achieve more and thrive in a safe and supportive environment.

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Project Overview

Leading the way to a brighter future

Wise+Hype partnered with Boys and Girls Clubs of Greater San Diego to reimagine their brand and amplify their impact. We crafted a refreshed identity aligned with their values, revitalized visuals and messaging, and captured authentic moments through on-site photos and videos. To further their mission, we designed a website that tells their story and simplifies donations. This dynamic rebrand strengthens connections with members and donors, ensuring long-term engagement and support.

(The Details)

Project Type

Rebrand

Redefining purpose. Inspiring connection

Through our workshop, we developed a strategy that respected their legacy while creating a clear path for future growth. The result is a refreshed identity, vibrant visuals, and messaging that reflect their mission and values. With authentic on-site video, photography and a user-friendly website, we told their story in a way that’s easy to connect with and support. This rebrand isn’t just about appearances—it’s about building stronger connections and driving meaningful impact for years to come.

Digital Experience

An experience designed for impact and connection

Leveraging the new brand strategy, visuals, and messaging, we created a website experience that inspires loyalty in members and builds confidence in donors, both new and long-standing. The site highlights the vibrant and safe environments provided by BCGGSD, offering peace of mind to families and members alike. For donors, we showcased the tangible impact of their contributions and designed a seamless donation process, making it easier than ever to support the mission.

Marketing Campaigns

Continuing the story through engagement

By capturing on-site photos and videos, we created campaigns that resonated with both donors and members. The "Inside the Club" series gave a behind-the-scenes look at the Clubs from the perspectives of kids and staff, showcasing their vibrant and supportive environment. The "I'm a Club Kid" campaign highlighted the transformative impact of the Clubs through stories from past and present members. These campaigns not only drove engagement but also deepened the connection between the Clubs and their community.

Client Testimonial

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"Working with Wise+Hype was an incredible experience. They took the time to understand our mission and helped us bring it to life in ways we never imagined. The new brand inspires loyalty in members, confidence in donors, and pride in everyone connected to our mission. We couldn’t have asked for a better partner."