© 2021 Wise+Hype. All rights reserved.

Wise+Hype is a brand experience agency challenging ourselves to think, do and design with purpose. We cultivate ideas that give brands the direction to grow, have lasting impact and elevate to their potential. We are born out of the belief that ambition, powerful design and open-minded collaboration can build an enduring emotional experience between your brand and your audience.

We build purposeful brands that connect and convert

Co-founder, Joy Organics

Todd Smith

After interviewing several branding firms, we hired Jim and Deb to take our brand to the next level. I have never been more impressed with the work anyone has done for me than Jim and Deb. They are not only first-class branding professionals, but they are quality people who are happy and fun to be around.”


Meet the Wise+Hype brand and marketing experts

A deep understanding of what brand is, why it matters and how it impacts your bottom line

this February


Get notified when we launch our Self-Guided Branding Course and get special offers on upcoming events.

Truly understanding the theories around a purpose based brand will make every decision moving forward productive, easy and clear.

We've taken our custom branding process and intricately developed it into a curriculum you can work through at your pace and convenience.

Self-Guided Branding Course

We will limit each session to 20 people—think of it as a small group discussion in a collaborative environment.

Learn the 7-steps to building and implementing and effective brand strategy


Deborah Schlichting
Chief Strategist

As co-founder and chief strategist, I work passionately to put the "wise" into the hype. My experience in marketing is as wide as it is deep, and I have found the perfect outlet for my "jack of all trades" moniker in Wise+Hype. I take pride in my gut intuition for business development and my ability to build strategy that considers all the parts. 

For over 20 years, I’ve helped brands uncover and tell their unique stories. I’ve had the pleasure of working with Fortune 100 companies as well as your local mom and pops. I build with simplicity, thoughtfulness and empathy. I believe that great work comes from developing relationships through collaboration and communication.

Jim Schlichting
Chief Creative


How to build a purpose-driven brand and connect deeper with your audience

We will request your top three questions in advance to make sure all topics are addressed.

Here's what you'll get:

Stacia Cassidy
Director of Digital

I love data, but strongly believe every good brand needs a healthy mix of analysis and creativity to succeed. I have over 8 years of experience providing full-service digital marketing to businesses across the country. My specialty is bringing creativity and thoughtfulness to all projects and providing fresh ideas with a solid rationale.

A one-on-one session with the W+H team to discuss your brand exercise and what it means.

This is the most magical moment of the whole process .It is an ah-ha moment that can change the trajectory of your business in an instant. This is our favorite moment of the whole process, so for this first release, we are including our one-on-one collaboration to help you define your why.

Access to all monthly live sessions for the rest of the year.

Each month, we sit down with experts in specific areas of marketing, branding and advertising. We interview them and have live discussions about relevant topics. Our first live session will be with Harper Point Photography - to talk about photos and branding!