Being brought on for concept exploration and product development soon turned heading the brand charge. Tasked to give Blinker a simple and approachable brand to convey an easier more enjoyable way to buy or sell a car. A powerful, memorable brand was created with a friendly yet witty tone. When the time came to promote Blinker nationwide - 3 television spots were developed around the phrase of "If you can snap a photo, you can sell your car yourself".
Brand Development | User Experience | TV Advertising